Phillip thow Business Blog

Phillip Thow- Increased Studies on Internet Viewing to Help Advertisers

Phillip Thow- Increased Studies on Internet Viewing to Help Advertisers

As people continue logging more hours watching videos on their computers and mobile devices and less time doing so on their TVs, research is trying to measure viewership ratios. Results are coming in, and marketers will almost surely be able to make good use of the analytics. Phillip Thow, the owner of a digital technologyRead more about Phillip Thow- Increased Studies on Internet Viewing to Help Advertisers[…]

Phillip Thow – Growth in Native and Video Ads

Phillip Thow – Growth in Native and Video Ads

Internet users and ad buyers are playing a constant game of cat and mouse, and the result is an ever-changing advertising landscape. While the trends will likely switch again, there seems to be a current push towards native and video ads in place of interstitial marketing. “The average searcher seems much more taken with contentRead more about Phillip Thow – Growth in Native and Video Ads[…]