Should You Franchise Your Business Idea?
If you have a great idea for a product or business idea but need the capital to get it running then think about franchising your Scottsdale Arizona company. The main reason why companies franchise is lack of time, people or money, so if your Scottsdale Arizona business falls into that category you might consider franchising.
If your Scottsdale Arizona business is small and you do not have the funds or time to help it grow, allow other entrepreneurs to help. Without the cost of equity or fear of debt a small Scottsdale Arizona business can be franchised and offered major opportunities for expansion. The initial investment will be contributed to by the entrepreneurs leaning minimal investment for the franchisor. Since the franchisee, not the franchisor signs and agrees to the contracts there is little to no contingent liability for the Scottsdale Arizona Franchisor.
Management is another reason why a Scottsdale Arizona business would decide to franchise. Too many times when a business hires a unit manager they spend months on training. This training costs money and can become a frustration when the manager either quits or decides to move on to a competitor. With the franchise opportunity there is no worries about wasted money in training since the franchisee will be the business owner and operator. This eliminates the risk to the franchisor and allows them to relax knowing that the unit of their business will be cared for properly since the manager is also the owner.
Should You Startup A Franchise?
The decision to startup a Scottsdale Arizona franchise or not can be overwhelming; there are many things to consider and some are good and some are bad. Take the time to truly understand what buying into a franchise means and how the contract will affect you.
When you buy into a Scottsdale Arizona franchise you can expect to pay either a percentage or a rate that is determined each year to the franchisor. This payment will be required every year through the length of the contract and it is legally binding whether you are successful or not. You should also consider that your success will be based on how well the company markets their products, how well the products are received by the consumers and on what marketing tools the Scottsdale Arizona franchisor uses.
Having a readymade Scottsdale Arizona franchise can be appealing to some, especially if it is a well known and already established business. With the readymade Scottsdale Arizona business you will not have the control as if it were your own company. You will have to adhere and abide by the companies rules and regulations. All of the marketing materials such as brochures, ads or other sales tools will be supplied to you but you will not be able to alter them. You also have to consider that the more popular a Scottsdale Arizona franchise is the more you will pay to buy into it. You pay for stability and brand recognition.
Take Your Business To A New Level With Video Marketing
Video marketing can bring your Scottsdale Arizona small business out of the dark and into the light. With the use of video you are able to capture the attention of your targeted audience through image, sound and text. Your Scottsdale Arizona videos will encourage the viewers to visit your Scottsdale Arizona business website and help to earn you more profits.
When you are creating your Scottsdale Arizona business videos remain true to your company and your brand. You want the videos to represent who you are, what you have to offer and allow viewers to begin building a trust with your company. The videos can be a short introduction of your business, something emotional, funny or just useful information. Whatever you decide to create your videos about, keep in mind that they should always relate to your company in some way.
Once your videos are created, begin submitting them to various sites. You can find many different video hosting sites to submit your videos to and many that will be free to use. You should market your videos just as you would your Scottsdale Arizona business website. Keep in mind that keywords or keywords phrases that incorporated into your website marketing campaign should be included in your video marketing campaign as well. The major search engines will post videos on the first page of the results based on the keyword, so this creates much more visibility for your Scottsdale Arizona business.
Marketing Tips For Your Online Business
If you want your Scottsdale Arizona business to flourish online, you have to market it properly. The first step to good marketing is to have a good business to market. This means you should know your niche, understand the audience you are marketing to and ensure there is a place for your business online. If your niche is over flooded with competition it will make it very difficult to market your business for any kind of success. You also need to make sure that your niche has something to offer the audience in which you are targeting.
Your next step is to create a professional website for your Scottsdale Arizona business. Make sure you create a strong SEO campaign for your Scottsdale Arizona website so it is visible in the search engine results. When choosing your keywords make sure they are closely related to your Scottsdale Arizona business and that they are not overly used by larger competing companies. The keywords or keyword phrases you select will be the largest part of your marketing campaign. Use the keywords when promoting through article sites, social media networks and even video hosting sites. Your Scottsdale Arizona business will rely heavily on the traffic it receives from your marketing campaigns. Monitor your Scottsdale Arizona businesses marketing campaign closely to ensure that the traffic you receive to your website is offering you the profits you need to survive. Always stay true to your marketing foundation that is working for you but try new techniques and strategies often.
Creating a Connection With Your Consumers
Your Scottsdale Arizona small business needs to understand the importance of consumer to business relationships. Many buyers are often more apt to continue a relationship with a particular company if they feel a connection. Be sure that your Scottsdale Arizona consumers feel as though they have a trusted relationship with your company in order to gain their loyalty and increase your profits as well as company brand.
When you are thinking about your Scottsdale Arizona marketing campaign, think about how your consumers will see your business, not just your products. Even if your products are amazing, if your Scottsdale Arizona consumers do not feel some type of connection with you or your business they will be less likely to purchase the products from you.
Let your Scottsdale Arizona consumers know who you are, how your Scottsdale Arizona business was built and why they should trust you. Sometimes something as little as offering up a tidbit of personal information or background about the business or business owner is enough for the consumer to feel connected to the business. Never treat your customers as if they are just another notch in your profit earnings, treat them as if they are a trusted and valued friend that you are honored to do business with. If you take the time to ensure that the customers understand that they are the important ones and not just your business or your products you will find that your business will grow much faster.
Build Your Online Visibility
Whether you own an online business or a brick-and-mortar business, Phillip Thow believes every business in today's world needs online visibility.
What does that mean to you? Online visibility has to do with how many times your business name is listed online. Phil Thow explains that when a potential customer types into a search engine, looking for your products or business, you want your business to be near the top of the search results. The best way to reach the top results, according to Phillip Thow, is by increasing your business visibility.
How do you do that? Phil Thow has a few suggestions to help you get the results you are looking for.
Begin by first having an informative website. Of course if you run an online business this is already established, but Phil Thow says to make sure your website uses the right key words likely to be used by a customer.
Second, affiliate yourself with other businesses. Basically this means that your business will list links to other businesses on your website, and the other businesses agree to do the same for you. Phil Thow points out that for very little effort, your name is now listed on many other websites, and that increases the search results list.
Finally, Phillip Thow advises business owners to utilize online marketing strategies. Send out mass emails to your target audience. Have a way for customers to sign up for newsletters, and send them out regularly. Phillip Thow recommends using online articles as a means for publishing positive information about your business all over the internet.
Business owners, who follow the above guidelines, as provided by Phillip Thow, will begin to see an increase of online traffic. Phil Thow reminds us that more traffic means more customers, and more customers mean success.
Diversity in Online Marketing
The online community presents a unique challenge to business owners, says Phillip Thow, because the methods for reaching a customer base are incredibly diverse. Phil Thow recommends ideas such as email distribution, banner ads, blogs, and social networking. According to Phil Thow, these offer business owners new ways to reach potential customers and build a positive reputation. Another new method business owners might consider to reach new customers is through advertising with a podcast program.
Simply put a podcast is a pre-recorded radio program that is downloaded and listened to by a subscriber at their leisure. As Phillip Thow explains, most podcasts tend to narrowly focus on one particular topic. Many of these shows, as an effort to remain a free service, seek advertisers or business sponsors to help offset the costs of producing their program.
Phillip Thow suggests that business owners should consider the following questions before sponsoring a podcast:
Can my business service a non-local customer base?
2. What is my target audience?
3. What are the popular topics of entertainment in that demographic?
Once these questions are answered, Phil Thow says that a business owner should take some time to search for popular podcasts that would serve their target demographic using a common podcasting website. Phil Thow suggests that iTunes would be a good choice.
Download a few episodes to see if the program is one that appeals to the owner personally, suggests Phillip Thow. Then, Phil Thow advises you visit the shows website and talk about the details of being a show sponsor.
As Phillip Thow says, business owners in today's rapidly changing business environment are required to be much more creative in marketing their particular product or service to the online community. This makes them think completely outside the box and reach beyond their comfort zone to attract new customers.
Phillip Thow says that Business entrepreneurs need mobility, web services, security, and IT support for this new era of rapidly changing computer technology, internet software, and applications, and other IT oriented architecture. The problem does not only refer to the skill of the people handling your IT solutions but of the rapid change that is happening within the computer technology that most people are quite exhilarated coping up and learning new applications and software platforms to be competitive in their industry. Phillip Thow indciates that Information and communication technologies develop at breathtaking speed that individuals and small to medium businesses need brilliant minds for IT solutions to support their personal or business goals.
The power of web technology drives ebusiness entrepreneurs and emarketers to the new world of ebusiness whose success is rooted in their ability to integrate several data sources and leverage on web portals and other IT solutions to penetrate the unlimited global population of the virtual market. Phillip Thow said that The work of an IT is not for everyone. Computer business solutions take time and experience to formulate and develop. Your business and your needs are unique from other industries because of your business structure and unique ideas you have in mind to run your business online. Hiring someone to support your business needs for IT solutions is a good one but maintaining a contract with computer business solutions services is much better than hiring an individual.
The advantages of hiring the services of larger organizations for your IT solutions
This eliminates the cost of maintaining your own IT solutions department.
You only pay when you avail of their services.
The fees and charges structure are different for each type of service you need that it is more cost effective to outsource your computer business credit solutions rather than set up your own IT department.
Your move to increase speed and access wireless communications greatly reduces your company's overhead cost and that includes outsourcing or contracting your computer business solutions.
The internet is moving millions of consumers within the reach of ebusiness entrepreneurs and marketers that access to potential market is as easy as getting into the context of operating in wireless connectivity. If you want to get ahead with competition, hire the services of large organizations that have a team of experts sharing IT knowledge and any updates about technology and you are sure moving into the right direction achieving your business goals.
will not only make your new move cost-effective, they will make it easy for you to get settled in your new home.
Articles as a Marketing Tool.
If you are an established business owner you may be looking for a new marketing idea. Have you ever considered article writing? Phillip Thow supports this idea for any size business and tells how it can be used to increase your business, using a variety of media.
The idea of article writing to promote your business is simple. You, one of your employees, or a writer you contract with can write several articles about your business and your products. These can be distributed to be printed in newspapers in your area.
Phillip Thow also points out how much more effective this method can be online. Since articles are basically free advertising, newspapers will only print articles like this periodically. The internet is so vast, however, that you can publish article after article, as many and as often as you like. As Phillip Thow says, you don't have to have permission and the articles won't become a nuisance. What it will do though, is increase the ways your business name is online, and it will increase the results from people using a search engine to find your business or product.
This might be one reason to write the articles yourself. You want to know that the things people see about your business online or in print, are positive and emphasize your strong points. If you are a good business owner and are constantly striving to improve your business with customer service, and have happy customers then you will find positive information online.
You can publish some of these articles in newspapers, and all of them online, but either way it will prove to be a good marketing strategy. Phillip Thow suggests that when you are publishing articles online, look for article sites that gather information like this in one location. Try business blog sites and other social media. There are many online choices for spreading information about your business.
Phillip Thow indicates that hiring a writer to spend the time writing these articles is a good idea. Especially if you are not confident in communicating with print, a writer can be very helpful. They can dedicate their time to promoting your business, while you spend your time managing it. Build a good relationship with your writer so that they can understand and deliver the type of articles you want. You should start seeing results of this new marketing strategy, soon after publishing several articles. Positive exposure for your business is always a good thing.
If you are a business owner, you already know that sometimes you need to change things up to increase business. You also know that it is important for your business to be available online. This might be a good time to create, or perhaps re-design your business website. That may be a job you can handle on your own, and if it is, then get working on it as soon as possible! However, you may want to take the advice of Phillip Thow and allow an IT professional or an IT solutions company to help you out.
As Phillip Thow states, an IT team will cost you less than paying for and managing your own IT department. Every IT solutions company will absolutely be knowledgeable of even the latest technologies and they will be best suited to assist your business, whether large or small. IT applications require time, experience and know-how, and sometimes it is best to let the people in the IT business give your business the help you deserve.
Having a branch of your business online literally opens the world to you. If you consider your website your online store front, which you should, you will better understand the features you need. If you follow the suggestions from Phillip Thow and choose to outsource your IT needs, work closely with the contracted company to be sure that your business website stays professional but also reflects the feel of your business. You will want your website to include photos and text that will inform new customers of your products and services. Your website will also need tools and security features that allow new customers to place orders with your business.
Even more important though is your online reputation, according to Phillip Thow. Your business's online reputation comes largely from your customer's experiences with you and your online marketing. Meet with your IT team to learn more about marketing options. They will probably be able to assist you in becoming affiliated with other websites which will help drive business to your own website. Your IT team can help you gauge your online reputation and offer suggestions to improve it.
Phillip Thow understands that the online world can be overwhelming and even daunting. But working with an IT solutions company can give your business the extra kick it needs to grow from a moderate business to a truly successful one. Simply by helping your business thrive online.
What to expect when you open your business
There are millions of people that dream of owning their own business. If you have always wanted to open up your own store, it will help to do some research and to really discover what type of obstacles you are going to face along with other things that will make it challenging. Small businesses help to drive our economy and Phillip Thow says they are the backbone of our society. With so many businesses out there, how can you make your mark and ensure your business will keep it's doors open? Here are some things to understand:
1. You're on your own. For the first 24 months you are going to be on your own. Phillip Thow says that over 50% of small businesses will fail within the first 2 years so if you want to avoid losing your business you have to really push yourself to work hard and to make your business a success. It will be up to you to wear multiple hats and fulfill several job descriptions. Working hard is going to be something that you have to get used to as it can cause you to work 16 hour days at time but in the end, you will be able to cut back your hours as your business has been able to prove itself.
2. Cash flow shortages. Have you ever been to a new business and looked around at all of the new equipment and things that they have? Phillip Thow says that many small business owners follow a program of borrowing and spending and owners don't realize the big bill that is going to come due someday. Take a look at the needs that your business has and stop buying the brand new things and consider equipment leasing or opting for used equipment while you wait for your business to start generating a serious amount of cash. Once your cash flow goes into the red, it won't be long before you see your dream of being an entrepreneur slipping away.
3. Hiring concerns. We all know what it is like to work with someone that really cares about their job and to work with a person that hates their job. Phillip Thow says that hiring is one of the biggest challenges you will face. You have to bring in people that can help your business excel and people that are also willing to work hard and fulfill multiple job duties for awhile. Phillip Thow recommends that you make a list of the company needs and start hiring with the immediate needs instead of just hiring a bunch of random job descriptions.
When you are ready to open your own business, there are many things to consider and plan for. Phillip Thow touches on just some of these important things that all business owners must handle, and offers suggestions for best coping with them.
First, we'll discuss your business plan. Before you even approach the bank about a start-up loan, be sure that whatever type of business you wish to offer is one that the public needs. If it is, you are that much closer to success. Phillip Thow says that most small businesses fail in the first two years. If no one wants your product, this statistic is likely to include you. Listen to the people around you and fill a need that they clearly have. But also decide how you will run this new business. Where will you get your product and inventory? How will you store or display your inventory? How do you intend to track incoming and outgoing inventory and all of your incomes and expenses? Have a solid plan in mind. Phillip Thow even suggests meeting with a business mentor to be a sounding board and an advisor to you during your new adventure.
Going right along with a strong business plan, Phillip Thow recommends having a plan for dealing with times that are slow or financially difficult. The economy affects sales and there doesn't seem to be much anyone can really do about a poor economy. So how will you outlast a dry spell? Do you have the financial means to carry you and your employees through it? Phillip Thow suggests deciding which products or services might be offered for a discount. Find a balance between stocking enough and overstocking product. Have you hired more staff than you can pay? Be wary of this mistake, because it is difficult to let employees go no matter the reason.
Do you have creative and effective marketing ideas? Phillip Thow has several ideas to keep your business strong.
* Establish an informative and eye-catching website
* Affiliate your business website with other businesses
* Use email as a tool to contact existing and potential customers
* Publish articles that promote your business
* Create fan pages with social media
Consider trying each method and tracking the results. This way you will know which ideas are most effective at helping increase business for you.
Are you a good people-manager? If you are running a business, you will need to be a good employer. Be a patient supervisor and enthusiastic. Participate in leadership seminars or work with a business coach to improve your people skills. You may need to increase your communication skills so that you can handle customers effectively. Happy customers mean repeat business which is obviously important to you. Clear communication can also help your employees do their job the way you expect. If you are a difficult person to work for, Phillip Thow strongly advises you find a manager who can both work with you and over your employees.
In this fast-paced, technology driven world business owners constantly need to keep their business up on the latest ways to find and better serve customers. Today, the best way to accomplish both goals is by taking advantage of the internet. Phillip Thow advises business owners to consider options with their IT solutions.
The IT solutions you are looking for include having an experienced web-developer create your website. You will then need someone to maintain it, and monitor any problems that may arise. Phillip Thow also says it is helpful to have constant help should your website crash due to high ordering volume or some similar incident. Using IT support is best for these things because they are already familiar with web design and computer code.
Having a functional and informative website is not the only reason businesses need IT support. Software solutions such as bookkeeping strategies may require the help of IT support. Tracking the results of marketing or even just day-to-day transactions can be made easier with your IT group. This is why Phillip Thow believes it is a good idea to work closely with experienced computer solutions professionals.
There are a variety of other online tools you can use to advertise and reach customers. Phillip Thow says that business owners today need to constantly have the internet at their fingertips. Using resources like social media in the forms of facebook or twitter can allow businesses to distribute information on say, a sale, instantly. But since business owners have dozens of things to worry about, and accomplish, this kind of job can be delegated to IT staff.
According to Phillip Thow, many businesses feel inclined to hire their own IT department. Business owners can then have constant access to their IT support, no matter what may come up. This way you know that your IT support is focused solely on your business and your needs. Of course business owners need to hire technicians who are trained on the latest features the internet offers. Phillip Thow warns that new business owners may not realize the long-term costs of keeping their IT group trained as technology continues to advance.
However, Phillip Thow points out that unless you own a large business, having your own IT group may be an unnecessary added expense. Small businesses can have all of their needs met by contracting with an IT or computer solutions company. These companies offer trained technicians who are required to stay current on all of the latest technological information. IT support companies are also financially handy because you will only need to pay them when you need them.
Whichever IT solution you decide is best for your company (hiring or contracting), take all of Phillip Thow's advice into consideration. Be sure to use the internet to your advantage by viewing it as the tool that it can be. Use it to reach existing customers and to find new customers as well. Allow your IT group to do their job to the best of their abilities.
Running an effective business is a skill that must be learned. If you are ready to open your own business, now is the time to begin learning such a skill. By now you should have your business plan solidly laid out. Phillip Thow recommends working with a business mentor to be certain that you have planned for as many scenarios as possible. They can also advise new business owners about hiring staff, managing employees and running a shop.
If opening day is approaching, it is time to begin hiring your staff. This can be difficult, but Phillip Thow has ideas that can help. Requiring a resume gives you a chance to learn a little about your potential employees. Resumes have a job history, which can tell you the likelihood of a person sticking with a job, but a polished resume should also include personality information. Use the resumes you gather to weed out applicants who are not qualified for the job you offer. However, Phillip Thow reminds business owners that an education may or may not mean more than life experience. Anyone who has a great deal of either should be interviewed and considered.
When interviewing potential staff, Phillip Thow suggests finding out how important customer service is to each applicant. This can help you determine who will help you make sure the customer is satisfied. One good way to know how someone will treat customers is by watching them interact with other applicants as well as the way they behave toward you. Another idea Phillip Thow offers is to give simple instructions to the applicant and see how they handle it. Good employees should be able to complete a job independently.
Being a good manager and employer is equally important to hiring productive staff. You need to be able to communicate what you expect from them. They need to understand what their responsibilities are and this is really up to you as the boss. If you need to improve your communication or people skills, Phillip Thow advises you to work with a business coach. You might also consider leadership seminars to help you be a better employer.
If you have hired well, and laid out your expectations, your new staff should be able to help you run your new business effectively. They should take care of their duties and tasks quickly and be able to manage customers as well as any re-stocking or tidying that may need done. Phillip Thow suggests you should be able to trust leaving your business in the hands of your employees for short periods of time. They should know how to help and serve customers they way you would, and they should know which things to leave completely in your hands.
These are all big decisions resting on your shoulders, but as business owner, it is your responsibility to hire good employees that will help you and your business reach the goals you have set. Phillip Thow knows this is the best way to find success.
Does Anyone Use Offline Marketing Anymore?
Offline marketing has taken a huge hit and in the next few years marketing analysts expect it to get worse. Online marketing is so affordable and offers so many effective tools for small Scottsdale Arizona businesses that Phillip Thow suggests that offline marketing may be a thing of the past. Knowing that the internet marketing industry is taking off and the offline industry is falling behind, without having your Seattle Washington business marketed online could leave you behind as well.
BIA/Kelsey, an advisory company who has dedicated to the study of growing business determined that more than 70% of all small and large businesses will shift their offline advertising budgets online by 2015.
Online advertising for your Scottsdale Arizona business has various platforms; Phil Thow suggests these for your business:
Customer Retention Service: This method allows your Seattle Washington business to advertise through e-mail campaigns, your company website and various other forms such as reputation management. The main principle of this method is customer connection and it is used to create and build upon your customers and businesses relationship.
Online Media: social media networks, SEO techniques, blogs, forums and online directories are used to promote your Scottsdale Arizona business. One of the newest additions to this platform is mobile device apps which are proving to be a very strong contender in the online marketing industry.
Performance Based Commerce: This platform offers pay per click campaigns where you offer deals, coupons or promotional codes as a way of interacting with your customers. This is a very fast growing empire and even though it is less cost effective as the other platforms it offers some valuable rewards for its investment.
Many forms of offline advertisement will remain in effect, even with the ever changing world of internet marketing. The main thing that will change is the amount of effort and budget dollars that go into the offline marketing methods.
Find Success with your Small Business
Starting a small business is an absolute dream come true for men and women all across the world. Who wouldn't enjoy working for themselves during the hours they choose making great money? These days attaining those goals of owning a small business are easier than ever, and more people can find themselves small business owners.
Numerous small business opportunities exist, and the first step in owning your own is deciding exactly what it is you want to do. With endless possibilities ranging from house and commercial cleaning to selling weight loss products and owning your own boutique, finding something that you love shouldn't be hard to do.
Expect to incur some costs upon starting your business, even if you choose something that is investment free. Consider the costs of your goods (if you are selling,) marketing and promotions, paying employees (if there are any,) Internet/office software costs, etc. You can run your Seattle Washington or Scottsdale Arizona business strictly online and eliminate overhead costs. Phil Thow can show you the internet marketing techniques to get your business off the ground.
Keep in mind the number of hours you want to work, the days that you can work, and other factors, such as errands, grocery shopping and doctor appointments. When you take the time to plan before opening your new small business, success will surely be yours!
And, to ensure that it is so, Phillip Thow is there to help you out. You'll learn the most perfect small business opportunities that exist, no matter what it is that you find entertaining, plus you will find help getting started with the business of your choosing, receive ongoing help and support and so much more! Whether you are in Seattle Washington, Scottsdale Arizona or Memphis Tennessee, you will find the help you need to make it in your small business ventures.
Never put off what you can do today until tomorrow! Isn't it time you made your dreams come true? Now you can but it takes making the first move.
Three Reasons to Start an Online Home Business
These days it is easier than ever to become a small business owner, especially for those with a computer and access to the Internet. It could be your monitor and keyboard that begin producing a great income for you.
If the signs of working your own online business aren't obvious enough, check out these three great reasons that anyone, of any age, living anywhere in the United States, whether Seattle Washington or Scottsdale Arizona, should choose an online small business.
There is Plenty of Money to Be Made
The internet offers a wide variety of opportunities that you can take advantage of. Whatever your interests are there is a place for it online and with so many people turning to the internet for their purchasing needs; the amount you can earn is limitless. Using advice from Phillip Thow for internet marketing techniques, you can turn any idea into a great business.
Set your Own Hours, Be your Own Boss
If you work at an online business you are in complete control of the total number of hours you work in a week, as well as the particular hours that you will work. Change your hours, take a vacation, work 12 hours per day. It is all your choice. You can be your own boss and never have to worry of impressing a boss. You are the boss; words that sound so sweet to anyone.
Enjoy Endless Opportunity
You can open one online small business, you can open two or you can open several. It is all your choice. The more that you have: the more that you will make. It is there, ready for you to take advantage of, without limits on what you can do. And, with thousands and thousands of different online small business possibilities, finding something that you love will be so simple! If you need some help with business ideas, turn to the experts like Phil Thow for some great advice on what's hot online.